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How to Go From Wholesale to Direct-To-Consumer?

Retail Reinvented May 4, 2020 9:34:41 AM
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For companies reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.

NEW YORK, United States — Audrey McLoghlin was preparing her largest wholesale shipments of the year for her two labels, Frank & Eileen and Grayson, when cancellations started to come in a month-and-a-half ago. Now, spring and summer merchandise originally destined for over 350 retailers across the US, including Nordstrom and Anthropologie, sits in storage.

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Etsy's eCommerce Comeback

Retail Reinvented Jul 25, 2019 8:29:37 AM
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When you type the term “bike jersey” into the search field at Etsy.com, most of the results you get are, in fact, bike jerseys. 

That may sound like “dog bites man” news. But not long ago, running such a search at this e-commerce site for handmade and craftsy goods would have yielded a torrent of irrelevant results—a necktie covered with tiny embroidered bikes, a baseball jersey, a vintage New Jersey bicycle license plate. Given the high proportion of sales driven by first-page rankings from a desktop search, useless results mean lost revenue, says Etsy technology chief Mike Fisher: “I’ve got to be very narrow very quickly, or else I lose you.”

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Harry’s Acquisition & the Limits of Direct-to-Consumer Independence

Loose Threads May 9, 2019 3:24:18 PM
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Instagram. The Next eCommerce Platform

Perry Preston May 2, 2019 10:21:21 PM
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Instagram Introduces Shoppable Influencers

In-App shopping presents significant opportunities for brands, influencers and media companies to collaborate with the coming launch of Instagram "Checkout" with over 20 retail partners, including Zara, H&M, Dior, Oscar de la Renta, and Nike. 

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Amazon’s share of the US e-commerce is 49%, or 5% of retail spend

Ingrid Lunden @ingridlunden Dec 6, 2018 11:11:31 AM
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Image Source: Amazon

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Retail Reinvented Wins Best in Class for eCommerce Management

Perry Preston Sep 8, 2018 11:15:28 PM
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Adobe Acquires Magento for $1.68 Billion

Perry Preston May 22, 2018 12:52:29 PM
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Adobe Systems Inc has agreed to acquire e-commerce services provider Magento Commerce for $1.68 billion in cash.

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Walmart to Host Lord & Taylor Online Flagship

Perry Preston May 22, 2018 4:15:20 AM
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Where are Macy's Customers Going?

Perry Preston Feb 24, 2018 8:52:34 AM
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The travails of Macy's are well known. The country's largest department store and the second-largest apparel retailer suffers from declining sales and dwindling market share.

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Amazon Raises Fashion Seller Fees

Perry Preston Feb 24, 2018 8:19:44 AM
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Amazon’s latest seller fee increases hit fashion sellers square in the wallet.

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