Perry Preston

Perry Preston

Perry Preston is an expert advisor in marketing techniques and technologies—including marketing software, data and analytics, social and mobile platforms, digital advertising networks collaboration, and Web site design—he aligns the two “to define markets, attract, acquire, and retain customers.” Perry creates and manages an agile environment that rapidly responds not only to technology changes but evolving customer wants and needs. A comprehensive e-commerce professional with 19 years of experience driving revenue growth in the fashion, apparel and retail industries. Uniquely skilled at developing e-commerce strategies, empowering digital brands, building new online revenue channels and extending digital distribution.

Mastering First-Party Data: A New Era of Marketing for Small Businesses

You may have heard that the use of third-party cookies is being phased out by browsers...

Want to build a lasting, profitable brand? Leave Amazon Behind.

Growing an impactful brand on Amazon is neither wise nor possible. While Amazon can be a...