Adobe Systems Inc has agreed to acquire e-commerce services provider Magento Commerce for $1.68 billion in cash.
The travails of Macy's are well known. The country's largest department store and the second-largest apparel retailer suffers from declining sales and dwindling market share.
Amazon’s latest seller fee increases hit fashion sellers square in the wallet.
2017 was the year where the marketer's role in retail changed drastically and retail businesses (both pure-play and omni-channel retailers) had to come to terms with a new playing field that required them to disrupt their own strategy at every turn. Amongst a very long list, this included understanding the next generation of customers, learning how AI can help them in their role, maximising sales during Black Friday and key shopping days, preparing for GDPR (in Europe), building personalisation into the core customer experience, implementing new solution providers to the marketing stack and experimenting with new technologies and tactics to see what works.